How to choose the perfect Book Title ?

First impressions matter – in life as well as in publishing.

Whether you like it or not, your book title is crucial in drawing the eyeballs and persuading them about the appeal of your book.

As a publishing agency, we are reminded on a daily basis how Titles can make or break a book. So, we wanted to give the authors an introduction to choosing a powerful book title and help them avoid the most common mistakes.

What is the Purpose of a Book Title?

A powerful book title fulfills 3 crucial functions –

  1. A good title communicates the essence of your book to the reader. It points the readers towards the specific outcomes or benefits they can achieve through your book.
  2. A powerful title creates an emotional connect with the reader – usually by creating an intense an instant desire for more information.
  3. An impactful title is unique and original so that your book stands out in the minds of the reader.

Book Trailer – The future of digital promotion

At The Books Factory, we believe writing a brilliant book is only half the battle.

The true challenge for the majority of authors and publishers is to create right visibility for the book so that it reaches the right audience. Book trailer can help you to create visibility of your book.

In this regard, Book promotion strategies become the cornerstone of publishing a highly successful and bestselling book.

With digital advancements, the book promotion strategies have diversified and have thrived with the infusion of creative dynamism.The most natural meeting point of this viral digital promotion and Book promotion is the video trailer.

Rich Dad Poor Dad – Timeless Financial Lessons by Robert Kiyosaki

As a publishing agency, we regularly come face to face with inspiring stories and take great pleasure in helping the authors in turning them into books that everyone wants to read.

But, even with our vast access, only occasionally do we come across books that fire the imagination of an entire generation. Books that have the power to literally change lives across geographical and age spectrums. Rich dad poor Dad is one such book.

How to Leverage your Book into a Business Empire – The Tim Ferriss Example

   Tim Ferriss is unique among self-help authors.

The biggest difference between him and the most run of the mill self-helpers is that His advice works. And this is a pleasant surprise for the majority of readers.

As a publishing agency, we come across someone whose life ‘4 Hour Workweek’ changed at least once a week. And we take inspiration from Tim’s timeless and highly transferable principles on a regular basis.

Of course, our inspirations don’t stop at his ‘life designs’ and ‘mini-retirements.’

We are amazed by the brand he has built around his book. We want authorpreneur to see and experience how powerful a book can be in positioning and influencing the purchase decisions of the consumers. More than anything else,  we want the entrepreneurs to see how a book can help them form deep connections with their audience if they take the care to offer solutions to their pain points.

In this light, The Books Factory team has compiled the different ways in which Tim Ferriss leveraged his book ‘4 Hour Workweek’ for business diversification and high-impact brand building.

6 simple steps to build an Online Brand

Online or digital platforms are the great equalizers

They essentially put the small and large businesses on equal footing when it comes to access to consumers.For a majority of small businesses and entrepreneurs, having a compelling online brand creates opportunities and visibility that is impossible in real life without considerable investment of resources.

Benefits of building a powerful online Brand

Increasingly, entrepreneurs and businesses are realizing that branding is a crucial component of business success. Obviously, in the digital age, online branding forms the core of business communications.

In this regard, we want to draw your attention to following specific benefits of having a powerful online brand –

  1.       A well-defined online brand attracts the right section of customers. The whole purpose of branding is to ensure that your ideal clients should be able to relate to your company’s profile.
  2.       An established online brand creates valuable visibility within the industry – laying the foundation for complementary players to find you and associate with you.
  3.       A clearly defined online brand helps to associate yourself with a market niche and solidifies your position as the specialist of product or services.
  4.       A well-known online brand brings widespread recognition and prestige for your business establishing your position as an industry leader.
  5.       A powerful online brand that has high visibility exudes credibility and confidence to your consumers.
  6.       Your online brand can help you leverage the existing following and popularity to launch new products/services or position yourself as a higher value business.
  7.       Online brand popularity can often be translated into real-life situations to boost your brand awareness.

3 ways you can inspire trust in your brand among the online consumers

What is the one factor that differentiates brands with powerful online presence from all others?

You could say it is the product, or their customer service, the creativity of the online campaign, number of members and so on.

But, at the core of all online presence these brands,    without exception, is the fact that they enjoy the overwhelming digital trust of the consumer.

Overcoming Digital Distrust 

Online and digital media products and services have become an all-encompassing presence in our everyday lives. In spite of being easily accessible, the intangible nature of information and data security concerns often breeds a sense of mistrust in our minds.

This mistrust is about both reliability of the information we are presented and security of our personal data that we are sharing with online entities.

Publishing Evolution and The Books Factory Advantage

        Creating a book is simple, Publishing a book is complicated.

Most of us can write a book – even get it printed. But publishing is a different animal – it involves design, publicity, marketing, research and even actual selling.

The complexity and the necessity of such operations have traditionally given publishers a lot of power over writing processes and creativity.

Not anymore! The publishing industry is undergoing a transformation – that too in favor of the writers.

Publishing a book is more accessible, cost-effective, professional and purpose-oriented than ever. As more and more players are taking the initiative to experiment with new formats of publishing and adventurous avenues for reader outreach, the face of publishing as we have known is changing.

Writers – conventional and unconventional, across diverse industries are taking advantage of the publishing revolution.

The importance of positioning for a Book


Position. Position. Position.

As with real estate (location.location.location.) Positioning is the magic mantra that provides the ultimate guarantee for the success of your book.

Positioning is at the heart of building your personal brand and business brand through your book. It is the one factor that decides whether your book reaches your audience and ultimately achieves the desired outcomes.

So, what exactly is ‘position’ regarding your book?

‘Position’ is the place your book occupies in the mind of the consumer.

It is basically the total of value that the consumers associate with your writing, influencing their purchase and engagement decisions. Positioning is audience centric and built from the perspective of the prospective reader rather than the author.

Your book’s positioning strategy will decide who your audience is and what media and reviews are best to establish your book’s image in their minds.

How Girish Saansgiri’s Book Established His Thought Leadership in the Culinary Industry

Girish Saansgiri is a food-savvy veteran who has been pursuing his passion for cooking for a long time now. Having visited multiple countries all over the globe, he’s well versed in the diversities of food and culture. He enjoyed trying various cuisines in different parts of the world, but then, he saw a problem:

He found one aspect common in every country that he visited – unhealthy foods were always cheaper than their healthy alternatives, and this has caused health problems across the world.

“One thing I’ve found common almost everywhere I went is that convenience is a commodity and people preferred to buy their food than to cook for themselves. This led to a high consumption of junk and processed food, which eventually wrapped them up in a plethora of diseases”

This got Girish thinking. He realized that in this fast-paced world, most people don’t want to spend time cooking unless it becomes absolutely necessary. And this is not just a problem for a few, but there are millions of people in the same situation.

He decided to fix it.

The importance of promotional services for a book

   Who are you going to sell your book if nobody knows it exists?

‘Discoverability’ – the ability of a book to draw and retain the attention of the consumer could be the difference between a successful and a failed book.

So, in order to ensure successful recognition, recall, and subsequent purchase, promoting your book to the right audience through right channels is crucial.

Many authors, mistakenly believe that writing a great book automatically translates into audience engagement and sales.

Many of them are often surprised to know that they will be spending a huge chunk of their time promoting their books. In fact, the most successful authors are more active marketers.

Writing your book is only half the battle – Telling your audience that your book exists and persuading them to buy it is what successfully completes the publishing process.

In the age of digital connectivity, the consumer is bombarded with choices from all directions. To ensure that your book stands apart from the competition and find the right audience is the litmus test for publishing.