Can you become a successful writer by self-publishing?
Depends on how you define ‘publishing success’ for your book – what factors are you willing to consider, what outcome you want to achieve and what return on investment you aim for.
The beauty of self-publishing is that it is highly customised – all processes and functions are designed around the needs of specific clients. This gives you the amazing option to define your brand of publishing success, assemble the team to work for it and then truly achieve the outcome.
Redefining publishing success
Traditionally, the success of a book was measured by one and one parameter only – some copies sold or in other words revenue from direct sales. This approach effectively limited the scope of publishing and made it an endeavor only for the literary pursuits. Additionally, this robbed the niche or industry-specific writers their rightful place in the orbit of success.
Thankfully, over time, the purpose and position of books have changed. Their objective is no longer solely for the propagation of ideas. Books are increasingly becoming the go-to platform for brand building and effective consumer engagement.
With this change of purpose, the time has come now for us to redefine publishing success. Here are five parameters we at The Books Factory recommend for measuring a book’s success –
- Objective – Whether the book has achieved the personal and business objectives set by the author?
- Audience engagement – Whether the book has opened the doors for active engagement with the target audience?
- Positioning – Whether the book is recognized by the industry and readers as a thought leader?
- Revenue – Whether the book has opened alternative and diverse revenue streams for the author?
- Creative satisfaction – Whether the book has brought creative satisfaction to the author?
As you can see, these new parameters make publishing success highly personalized and much more open than traditional ones.
With this paradigm shift, came the need for a dynamic approach to publishing itself that accommodates changing goals and reflects the changing times. Self-publishing is the catalyst that opened up the possibility of this dynamic approach for authors across diverse industries and varied audience sizes.
Can you make your book a success by self-publishing?
Now for the question of the hour – can you self-publish a book and make it successful?
The short answer is yes, and the long answer is complicated. As with any worthy endeavor, self-publishing is also a cocktail of several functions that have to work seamlessly to reach the end goal. You have to know them and perform them well to be successful.
Here are seven surefire strategies that will help you make your self-published book a success –
1.Define your brand of success
Before you even write the first word, you must know what outcomes you want to achieve with your book. This is crucial because all functions in your publishing from book cover to promotion will be custom designed to reach that outcome. Clarity and specificity of the outcome bring sharper focus to the proceedings and boosts your chances of achieving it.
2.Get a publishing agency on board
Ideally even before you write the book. Publishing involves coordination amongst several moving parts and is best done with the help of a cohesive team. Additionally, an experienced publisher brings on valuable board contacts and industry-specific strategies which you would be hard-pressed to find on your own.
3.Write a good book
At the end of the day, content is the king. A sub-par book will sabotage your brand much more than the one not written. You must take active measures to get the help you need to ensure that your content is fresh, relatable and presented concisely. For instance, The Books Factory offers the services of angel writers for help with the writing process.
4.Identify your audience
Who is your audience and why should they buy your book? These are the two fundamental questions that can make or break your book. Correctly identifying your target audience and their specific needs help you design the content and promotion of your book for value addition and better reader engagement.
5.Create an author platform
An author platform like the exclusive website shows the reader that you are invested in writing this book. It is also a great opening for plugging your expertise and track record, which goes a long way in building audience trust and willingness to purchase your book.
6. Promote your book, aggressively
Presence and content is no longer a guarantee of visibility. To ensure that your target audience sits up and takes notice of your book, you must promote it across digital and offline media from day one.
7.Have a monetizing plan in place
Revenue is an important parameter of success. Set your roadmap for how you are going to earn money from your book beforehand. For example, you could plan a product/service launch around your book. Or you could design courses and workshops around the content of your book.
Success is a highly individualized concept – hence in publishing also you need to set your parameters and set outcomes that are unique to you.
To know more about how you can redefine and achieve success by self-publishing, schedule a free 30-minute strategy call with The Books Factory by clicking here.