Anatomy of your Book Cover

Anatomy of your Book Cover

Your book’s cover is your best and most probably the only chance to persuade the prospective reader to pay attention to your book. This is true for both online and offline sales.

Great covers draw reader’s attention, arouse an emotional response, hint at the genre, theme, and style of the content, and showcase the overall desirability of the book. A well- designed cover assures the reader about the quality and worthiness of the content inside. The key to a successful cover is to maintain harmony and cohesiveness among the cover elements to achieve overall impact. 

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Why Should Every Entrepreneur Should Publish a Book.

Why should every entrepreneur publish a book?

Visibility and attention, from consumers, media and industry is a non-negotiable component of business success.Whether you want to sell a product/service, attract the best talent to work for you, raise capital, gain media coverage or be recognized as a leader within the industry, you must earn and retain this vital interest.

This complexity of this task is augmented by today’s media overload landscape. You have to compete every day for space in reader’s mind and memory or run the risk of becoming just another update they scroll through.

Writing and publishing a book centered on your business principles and your journey is the unique opportunity that puts you in a position to meet the challenges of creating visibility for yourself and your business.

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how to build your email list with your published book

How to build your email list with your published book

Email lists are a crucial and strategic communication tool in the arsenal of any business, especially for a published author.

When you become a published author, you are put in a unique position of credibility, authority, and expertise. As such any content shared by you comes with an implicit badge of trust and quality. Thus, an email communication with you would be much desirable for the audience. Building an email list is not only useful means of furthering your entrepreneurial and branding agenda, but a great segway for creating a dedicated reader base for your future literary adventures. (more…)

power of Print on Demand

The power of Print on Demand

    The advent of tech into publishing has single-handedly democratized the publishing industry.  

Most of the writers who come to us at The Books Factory think that the technology advantage is limited to ebooks or audiobooks. We take great pleasure in telling them about how digital tech has leveled the playing field in a single masterstroke with Print on Demand.

The traditional offset printing system was highly prohibitive to independent authors as it demanded upfront investment, stocking and inventory charges and distribution expenses. Consequently, writers had to sell a large number of copies just to break even.

But, over the last 15 years, the focus of writing books shifted from pure sales to different business and promotional objectives. With this shift, came the need for systems that catered the new breed of writers who operated majorly with Books and used hard copies only for promotional purposes. Print on Demand was the digital solution to the dilemmas of the independent authors.

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