Do you have a book and plan to post it on social media? You are making the right choice!
Launching a book using social media makes it easy for your audience or the community to spread the word and let more people know about your book. This way, just by promoting the books on social media platforms alone is more than enough for you to find customers that you didn’t even know existed, or let your customers find YOU.
Using social media is one of the best ways to connect with fellow writers, experts, fans or customers, and industry professionals. This way, you can not only be led to having writing opportunities but also gain friends who give you mutual support.
However, in promoting your books, the general rule is that your social media feed should only contain about 20% to 30% promotional posts to prevent people from unfollowing you. 70% to 80% should be about everyday things like your rants, opinions, even writing struggles and achievements. This is to let people relate to you which is why they follow you.
Here are a few ways on how you can leverage online social networks to promote your book:
Blog your book
Get the word out there and talk about your book on your blog. There are so many authors out there who use their blogs to promote their books! It can not only help you gain for buyers for your book, but it can also increase your subscribers for your blog. It’s like hitting two birds with one stone!
Focus on what the readers will get from your book
We all know one of the very first people who would buy your book would be your loving family and supportive friends. They want to show you their love and support. However, their circle of friends, and their friends’ circle of friends could also be interested in what you have in store. You have to make sure to reach out to more people as possible if you want your book to be read and loved by many. Let them know what will they get from your book. Will it contribute to a newfound knowledge? Will it teach a lesson? Will it spread an important message? Will it make people think much deeper about something important?
Tweet about it
You can do this by constantly tweeting about your book or your daily life, starting a Twitter Q&A’s, start a hashtag, or anything to interact and build connection with people. Almost everyone already has twitter account which makes it easier to get the word out there. Most viral tweets or videos came from twitter, so make sure the next one is about your book!
Use newsletter to tell existing fans about your book
If you have existing fans, always remember to make use of your newsletter to share your new book with your existing fans. Make them feel special and show that you’re grateful for their support by letting them download your book, or offer a copy of the first three chapters. You can also ask them kindly to review your book. This way, you can have more people grow interest with your book through their reviews while turning your existing fans into MEGA fans!
A quick fact: Social media marketing has a 100% higher lead-to-close rate than outbound marketing, and most marketers use social media to promote their services and products. This is because they know that social media for marketing can help you reach to a larger audience thus making your wallet thicker.
So if you want to promote your book, using social media would be the best option. If you’re a busy person who doesn’t have the time to do all these promotions, let someone else do it for you. There are a lot of professional agencies out there who provide this kind of service, and so much more!
So what are you waiting for? Head on to all your social media accounts and do your thing!
Or – hire a professional to do that for you (and so much more!). For more information, click here.