5 Tips for Creating Content People Want to Read

3 Powerful strategies to Share your Brand’s story with consumers

Image title – share your brand’s story

Alt title – share your brand’s story with consumers


What makes your consumer tick ?


This is the million dollar question all businesses and brands need to answer throughout their lifecycle if they aim to achieve any success at all.


Staying connected with consumers is non negotiable and central to product development, promotion and sales.

A powerful engagement strategy can persuade the consumers to accept your products and services organically into their life. It will also get them emotionally invested in your brand and make them your greatest champions.


A relatable story is central to creating such a brand that attracts, involves and sustains consumers over long periods of time. Your brand’s story will take your product beyond commercials and make it appealing at a human level.


In the digital age, it can be a challenge to choose the best option to take your story forward in the maze of overwhelming options. So, We have come up with 3 time tested and surefire options to share your brand’s story that can create effective consumer engagement for your brand –

Strategy #1 – Write A Book that shares your Brand’s journey and aspirations

A brand is built not merely on product features or price. A brand evolves when consumers identify with the story and journey of the product and they relate to the tangible solutions the product gives to their pain points.

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Alt title – share your brand’s journey through a book


What better way to share your journey, story and perspective to create a lasting impression in the minds of consumers than writing a book ?

  • In the The Business impact of Writing a Book  survey, 96{d8666e85b374028b6ac4446e56863304f1d64a3868b42bc864ed010baccb0d0b} of the authors surveyed said they did realize a significant positive impact on their businesses from writing a book and would recommend the practice.
  • Researcher Mike Schultz, principal of the Wellesley Hills Group,says that, publishing a book helps his clients in establishing themselves as thought-leaders, increasing their intellectual capital, and building trust in the community.
  • Entrepreneurs turned authors often end up generating more leads, closing more deals, charging higher fees, and getting better speaking engagements.


Writing a book has 3 distinctive benefits for brands when it comes to consistent and long term consumer engagement –

  • Your book can help you position yourself as an expert  and industry leader, adding reflected credibility to your products and services.
  • Your book can help you create a deeper connect with the consumer and give them the opening to become emotionally invested in your business.
  • Your book can help you take your brand to new segments of customers with Authority and instantly create a high impact brand recall.


Writing a book does not automatically ensure brand visibility or your credibility. To use your book as an effective branding tool, you need to pay attention to these 3 key areas –

  • Get help for the book  – As much as you know your product and your markets, presenting your knowledge in the form of book can be complicated. Get help from angel writers, editors, designers etc to ensure that your book’s content and voice stay on message.
  • Be open to Non traditional options – Self publishing and digital publishing will help you minimise the time gap between writing the book and reaping its benefits. Furthermore a niche publisher can understand and develop publishing roadmaps that meet your unique branding needs.
  • Pay due weightage to promotion – Failure to market your book to right audience will defeat the whole endeavour and all your best intentions. Hire experienced and specialised team to promote your book on right platforms to reach right target markets.


If you are still on the fence, check out the testimonials from  these Authorpreneurs on The Books Factory about how writing a book transformed their brand.

Strategy #2 -Embrace Email marketing with renewed vigour

Over 144 billion emails are sent each and every day – email marketing is still considered the elite channel for highly personalised business communication.

Image title – Use email marketing to share the story of your brand

Alt title – share your brand’s story through email


Unfortunately, many brands are still operating under the presumption that email as a communication tool is outdated just because it’s ‘old’. So, let us have a look at what the cold facts say –


Email marketing has 3  major benefits for the brands when it comes to customer engagement –

  • Emails can be hyper personalised and targeted giving exhaustive scope for providing highly relevant content and building consumer trust.
  • Email’s Return on Investment can be accurately measured in terms of both quality and quantity with objective metrics.
  • Emails are usually action oriented (reply, forward etc) and they also have ample opportunities for you to insert direct Call to Actions.


But, as with any communication medium, email also needs to be employed strategically to create best possible effect. Here are 3 key points to keep in mind before you hit send –

  • Keep them interesting – Keep the content of your email informative and entertaining. Ideally, your emails should provide a tangible value – either as knowledge, savings or product, to the consumers.
  • Add value  Always tailor the content to meet the specific needs of the consumer rather than just informing them about your product.
  • Timing is everything – Put adequate thought into deciding the timing and frequency of your emails. This is crucial to ensure that  you stay on top of consumer’s mind without crowding their email.


Looking for inspiration to get started on your email campaign? Check out these 15 innovative email marketing examples for starters.

Strategy #3 -Jump on the Video Bandwagon – it is the future of consumer engagement

Image title – Use video for consumer engagement

Alt title – share your brand’s story through video


The power of video as the marketing and communication medium is on the rise. In fact, online videos will account for more than 80{d8666e85b374028b6ac4446e56863304f1d64a3868b42bc864ed010baccb0d0b} of all consumer internet traffic by 2020.


So, if you are not using video, you will lose out on opportunity to connect with your target consumers –


Video content can be a compelling tool to energise the existing consumers and also to lure in new segments of customers. Video can help the brands to to elevate consumer engagement in 3 crucial ways –

  • Video is the ideal channel to expand your organic reach through every step of the sales process.
  • Video has a direct impact on purchasing behaviour – both as an informative and persuasive tool.
  • Just using the word ‘video’ in email subject line, boosts open rates by 19{d8666e85b374028b6ac4446e56863304f1d64a3868b42bc864ed010baccb0d0b} and clickthrough rates by 65{d8666e85b374028b6ac4446e56863304f1d64a3868b42bc864ed010baccb0d0b}.


As brands and businesses are increasingly adapting to video content, it is crucial to ensure that your video stands apart. Here are 3 strategies which will help you create an attractive hook to draw consumers to your video –

  • Hire an existing content creator – Platforms like Youtube and vine have high quality and original content creators who have developed trusted following. Do your research and find such creators to collaborate with you for video content.
  • Optimise the video –  Use all the tools available on platforms like facebook/youtube like tags or subtitles to grab eyeballs and divert the consumer to your website.
  • Go Live – Live video is an interesting option for brands to get consumers involved in product promotions and to get real time feedbacks. Live interviews with founders could also help to share your brand’s journey in an interactive manner.

If you want to take inspiration from successful video engagement strategies, check out these 5 awesome examples.



Every brand has a unique consumer target group and business aspirations.

However, these are the consumer engagement strategies that can be universally adopted by all businesses with great degree of success.


To know more about effective customer engagement strategies schedule a free strategy call with The Books Factory.

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