How Vikrant Shaurya has Inspired Entrepreneurs Worldwide With his Book

When Vikrant Shaurya was 20 years old, he came to terms with the fact that Engineering wasn’t for him. He trudged along out of sheer stubbornness but realized he had been wrong and decided to fix it.

Often, the only difference between the life of our dreams and the life we’ve been living is – that one step we take.

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How Shubham Kumar Urged Aspiring Entrepreneurs Worldwide to Take the Plunge

Just like any average teenager, Shubham Kumar left his hometown in Jharkhand to pursue “The Great Engineering Dream” only to realize he wasn’t cut out for it. He found himself stuck in the rat race and couldn’t see himself continuing. So one day, he decided to stop and listen – listen to himself, his soul, and his true calling – Entrepreneurship!

Sometimes, life is about risking everything for a dream no one can see but you! And that’s exactly what Shubham did. But almost all the odds were against him when he started – he was just fifteen, had no business background whatsoever, and was on the verge of being broke! His only supports were his parents – perhaps the most important weapon in helping him to succeed.

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How Gary Wittmann’s Best Selling Book Brought a Sensitive Issue to the Mainstream

Gary Wittmann, a professional storyteller, has been writing and telling stories all his life. Having been a special education teacher for over 33 years, he’s an expert in understanding children’s needs. But there was one issue he frequently came across with students – bullying.

With statistics showing that more than 25% of kids experience bullying, he knew it was time to set things straight. He decided to make a change by helping children overcome bullying and develop high self-esteem and a healthy emotional outlook on life. He believed that every child deserved to be the champion that he/she is and it was his responsibility as a teacher to walk them through the path of success.

“The statistics shocked me. I knew bullying was prevalent in schools, but the high numbers nudged me to take action. I wanted to make an impact on students’ lives by helping them grow into healthy, contributing members of society.”

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Anatomy of your Book Cover

Anatomy of your Book Cover

Your book’s cover is your best and most probably the only chance to persuade the prospective reader to pay attention to your book. This is true for both online and offline sales.

Great covers draw reader’s attention, arouse an emotional response, hint at the genre, theme, and style of the content, and showcase the overall desirability of the book. A well- designed cover assures the reader about the quality and worthiness of the content inside. The key to a successful cover is to maintain harmony and cohesiveness among the cover elements to achieve overall impact. 

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Why Should Every Entrepreneur Should Publish a Book.

Why should every entrepreneur publish a book?

Visibility and attention, from consumers, media and industry is a non-negotiable component of business success.Whether you want to sell a product/service, attract the best talent to work for you, raise capital, gain media coverage or be recognized as a leader within the industry, you must earn and retain this vital interest.

This complexity of this task is augmented by today’s media overload landscape. You have to compete every day for space in reader’s mind and memory or run the risk of becoming just another update they scroll through.

Writing and publishing a book centered on your business principles and your journey is the unique opportunity that puts you in a position to meet the challenges of creating visibility for yourself and your business.

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how to build your email list with your published book

How to build your email list with your published book

Email lists are a crucial and strategic communication tool in the arsenal of any business, especially for a published author.

When you become a published author, you are put in a unique position of credibility, authority, and expertise. As such any content shared by you comes with an implicit badge of trust and quality. Thus, an email communication with you would be much desirable for the audience. Building an email list is not only useful means of furthering your entrepreneurial and branding agenda, but a great segway for creating a dedicated reader base for your future literary adventures. (more…)

power of Print on Demand

The power of Print on Demand

    The advent of tech into publishing has single-handedly democratized the publishing industry.  

Most of the writers who come to us at The Books Factory think that the technology advantage is limited to ebooks or audiobooks. We take great pleasure in telling them about how digital tech has leveled the playing field in a single masterstroke with Print on Demand.

The traditional offset printing system was highly prohibitive to independent authors as it demanded upfront investment, stocking and inventory charges and distribution expenses. Consequently, writers had to sell a large number of copies just to break even.

But, over the last 15 years, the focus of writing books shifted from pure sales to different business and promotional objectives. With this shift, came the need for systems that catered the new breed of writers who operated majorly with Books and used hard copies only for promotional purposes. Print on Demand was the digital solution to the dilemmas of the independent authors.

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How can I publish my own Book?

     Writing your book is the easy part. Publishing it is where the real challenge starts.

Many writers make the fatal mistake of confusing to publish a book with printing at this stage. It is fatal because this could be the difference between grand success and dismal failure.

Printing is just about getting your book into a physical and tangible form. At most, it might involve editing and proofreading. Many writers stop with printing and lose out on a golden opportunity.

To Publish Book, on the other hand, is a series of complex and interlinked functions that aim at creating a product that continues to work for the writers and their businesses.

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Can you make your book a success by Self publishing?

         Can you become a successful writer by self-publishing?

Depends on how you define ‘publishing success’ for your book – what factors are you willing to consider, what outcome you want to achieve and what return on investment you aim for.

The beauty of self-publishing is that it is highly customised – all processes and functions are designed around the needs of specific clients. This gives you the amazing option to define your brand of publishing success, assemble the team to work for it and then truly achieve the outcome.

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Harness the power of speaking engagements for your book and your brand

Speaking engagements help the authors to build a promotional platform for their book and business simultaneously. They also provide an opening for creating an in-person impression on the various players in your industry.

As a publishing agency, we consider speaking engagements as a crucial component of both author promotion and brand building endeavors. We encourage and support our authors to find high profile speaking engagements and help them devise strategies to maximise their effectiveness.

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