Anatomy of your Book Cover

Anatomy of your Book Cover

Your book’s cover is your best and most probably the only chance to persuade the prospective reader to pay attention to your book. This is true for both online and offline sales.

Great covers draw reader’s attention, arouse an emotional response, hint at the genre, theme, and style of the content, and showcase the overall desirability of the book. A well- designed cover assures the reader about the quality and worthiness of the content inside. The key to a successful cover is to maintain harmony and cohesiveness among the cover elements to achieve overall impact. 

(more…)

Why Should Every Entrepreneur Should Publish a Book.

Why should every entrepreneur publish a book?

Visibility and attention, from consumers, media and industry is a non-negotiable component of business success.Whether you want to sell a product/service, attract the best talent to work for you, raise capital, gain media coverage or be recognized as a leader within the industry, you must earn and retain this vital interest.

This complexity of this task is augmented by today’s media overload landscape. You have to compete every day for space in reader’s mind and memory or run the risk of becoming just another update they scroll through.

Writing and publishing a book centered on your business principles and your journey is the unique opportunity that puts you in a position to meet the challenges of creating visibility for yourself and your business.

(more…)

how to build your email list with your published book

How to build your email list with your published book

Email lists are a crucial and strategic communication tool in the arsenal of any business, especially for a published author.

When you become a published author, you are put in a unique position of credibility, authority, and expertise. As such any content shared by you comes with an implicit badge of trust and quality. Thus, an email communication with you would be much desirable for the audience. Building an email list is not only useful means of furthering your entrepreneurial and branding agenda, but a great segway for creating a dedicated reader base for your future literary adventures. (more…)

power of Print on Demand

The power of Print on Demand

    The advent of tech into publishing has single-handedly democratized the publishing industry.  

Most of the writers who come to us at The Books Factory think that the technology advantage is limited to ebooks or audiobooks. We take great pleasure in telling them about how digital tech has leveled the playing field in a single masterstroke with Print on Demand.

The traditional offset printing system was highly prohibitive to independent authors as it demanded upfront investment, stocking and inventory charges and distribution expenses. Consequently, writers had to sell a large number of copies just to break even.

But, over the last 15 years, the focus of writing books shifted from pure sales to different business and promotional objectives. With this shift, came the need for systems that catered the new breed of writers who operated majorly with Books and used hard copies only for promotional purposes. Print on Demand was the digital solution to the dilemmas of the independent authors.

(more…)

How can I publish my own Book?

     Writing your book is the easy part. Publishing it is where the real challenge starts.

Many writers make the fatal mistake of confusing to publish a book with printing at this stage. It is fatal because this could be the difference between grand success and dismal failure.

Printing is just about getting your book into a physical and tangible form. At most, it might involve editing and proofreading. Many writers stop with printing and lose out on a golden opportunity.

To Publish Book, on the other hand, is a series of complex and interlinked functions that aim at creating a product that continues to work for the writers and their businesses.

(more…)

Can you make your book a success by Self publishing?

         Can you become a successful writer by self-publishing?

Depends on how you define ‘publishing success’ for your book – what factors are you willing to consider, what outcome you want to achieve and what return on investment you aim for.

The beauty of self-publishing is that it is highly customised – all processes and functions are designed around the needs of specific clients. This gives you the amazing option to define your brand of publishing success, assemble the team to work for it and then truly achieve the outcome.

(more…)

Harness the power of speaking engagements for your book and your brand

Speaking engagements help the authors to build a promotional platform for their book and business simultaneously. They also provide an opening for creating an in-person impression on the various players in your industry.

As a publishing agency, we consider speaking engagements as a crucial component of both author promotion and brand building endeavors. We encourage and support our authors to find high profile speaking engagements and help them devise strategies to maximise their effectiveness.

(more…)

Why you should go Digital with your book?

The world is increasingly becoming a digital village. Books are not an exception – digital book formats are increasingly gaining traction and becoming the preferred medium of publishing for indie authors.

Even the traditional publishers have woken up to its power and releasing Digital editions of hardcovers.

(more…)

how to promote a book on social media

Leverage social media for your Book Promotion

Social media is the great equalizer.

It puts indie authors on par with traditional publishers when it comes to audience access and visibility.

For book promotion and positioning, social media is the cornerstone of the digital age. All publishing houses and authors are becoming increasingly aware of this and drafting exclusive strategies to manage social media engagements.

(more…)

How to find the best publisher for your Book?

How to find the best publisher for your Book?

 The question is not if you can find a publisher for your

  The question is, who will you choose to publish your book?

While you were busy writing the zillionth draft of your dream manuscript, the publishing industry has undergone a revolution of sorts.

Finding a publisher who will publish your book is no longer a herculean task. Now you can choose from a wide range of services and budgets to create the book of your dreams.

Additionally, if you want to leverage your book into a personal or business branding tool, finding a publishing agency.

(more…)