The advent of tech into publishing has single-handedly democratized the publishing industry.
Most of the writers who come to us at The Books Factory think that the technology advantage is limited to ebooks or audiobooks. We take great pleasure in telling them about how digital tech has leveled the playing field in a single masterstroke with Print on Demand.
The traditional offset printing system was highly prohibitive to independent authors as it demanded upfront investment, stocking and inventory charges and distribution expenses. Consequently, writers had to sell a large number of copies just to break even.
But, over the last 15 years, the focus of writing books shifted from pure sales to different business and promotional objectives. With this shift, came the need for systems that catered the new breed of writers who operated majorly with Books and used hard copies only for promotional purposes. Print on Demand was the digital solution to the dilemmas of the independent authors.