What Makes A Good Story

A story can motivate a person, it can cause indignation or empathy. A story can take a reader off of her place and on an exploit across the universe.

Stories make a reader active if the story chooses the right words, it causes our brain to respond as if what we are reading is really happening to us or can relate to it.

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Why Should Every Entrepreneur Should Publish a Book.

Why should every entrepreneur publish a book?

Visibility and attention, from consumers, media and industry is a non-negotiable component of business success.Whether you want to sell a product/service, attract the best talent to work for you, raise capital, gain media coverage or be recognized as a leader within the industry, you must earn and retain this vital interest.

This complexity of this task is augmented by today’s media overload landscape. You have to compete every day for space in reader’s mind and memory or run the risk of becoming just another update they scroll through.

Writing and publishing a book centered on your business principles and your journey is the unique opportunity that puts you in a position to meet the challenges of creating visibility for yourself and your business.

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how to build your email list with your published book

How to build your email list with your published book

Email lists are a crucial and strategic communication tool in the arsenal of any business, especially for a published author.

When you become a published author, you are put in a unique position of credibility, authority, and expertise. As such any content shared by you comes with an implicit badge of trust and quality. Thus, an email communication with you would be much desirable for the audience. Building an email list is not only useful means of furthering your entrepreneurial and branding agenda, but a great segway for creating a dedicated reader base for your future literary adventures. (more…)

power of Print on Demand

The power of Print on Demand

    The advent of tech into publishing has single-handedly democratized the publishing industry.  

Most of the writers who come to us at The Books Factory think that the technology advantage is limited to ebooks or audiobooks. We take great pleasure in telling them about how digital tech has leveled the playing field in a single masterstroke with Print on Demand.

The traditional offset printing system was highly prohibitive to independent authors as it demanded upfront investment, stocking and inventory charges and distribution expenses. Consequently, writers had to sell a large number of copies just to break even.

But, over the last 15 years, the focus of writing books shifted from pure sales to different business and promotional objectives. With this shift, came the need for systems that catered the new breed of writers who operated majorly with Books and used hard copies only for promotional purposes. Print on Demand was the digital solution to the dilemmas of the independent authors.

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How can I publish my own Book?

     Writing your book is the easy part. Publishing it is where the real challenge starts.

Many writers make the fatal mistake of confusing to publish a book with printing at this stage. It is fatal because this could be the difference between grand success and dismal failure.

Printing is just about getting your book into a physical and tangible form. At most, it might involve editing and proofreading. Many writers stop with printing and lose out on a golden opportunity.

To Publish Book, on the other hand, is a series of complex and interlinked functions that aim at creating a product that continues to work for the writers and their businesses.

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Can you make your book a success by Self publishing?

         Can you become a successful writer by self-publishing?

Depends on how you define ‘publishing success’ for your book – what factors are you willing to consider, what outcome you want to achieve and what return on investment you aim for.

The beauty of self-publishing is that it is highly customised – all processes and functions are designed around the needs of specific clients. This gives you the amazing option to define your brand of publishing success, assemble the team to work for it and then truly achieve the outcome.

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how to promote a book on social media

Leverage social media for your Book Promotion

Social media is the great equalizer.

It puts indie authors on par with traditional publishers when it comes to audience access and visibility.

For book promotion and positioning, social media is the cornerstone of the digital age. All publishing houses and authors are becoming increasingly aware of this and drafting exclusive strategies to manage social media engagements.

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Simple Steps to build a Brand

6 simple steps to build an Online Brand

Online or digital platforms are the great equalizers

They essentially put the small and large businesses on equal footing when it comes to access to consumers.For a majority of small businesses and entrepreneurs, having a compelling online brand creates opportunities and visibility that is impossible in real life without considerable investment of resources.

Benefits of building a powerful online Brand

Increasingly, entrepreneurs and businesses are realizing that branding is a crucial component of business success. Obviously, in the digital age, online branding forms the core of business communications.

In this regard, we want to draw your attention to following specific benefits of having a powerful online brand –

  1.       A well-defined online brand attracts the right section of customers. The whole purpose of branding is to ensure that your ideal clients should be able to relate to your company’s profile.
  2.       An established online brand creates valuable visibility within the industry – laying the foundation for complementary players to find you and associate with you.
  3.       A clearly defined online brand helps to associate yourself with a market niche and solidifies your position as the specialist of product or services.
  4.       A well-known online brand brings widespread recognition and prestige for your business establishing your position as an industry leader.
  5.       A powerful online brand that has high visibility exudes credibility and confidence to your consumers.
  6.       Your online brand can help you leverage the existing following and popularity to launch new products/services or position yourself as a higher value business.
  7.       Online brand popularity can often be translated into real-life situations to boost your brand awareness.

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How you can Build Trust for your Brand Among Online Consumers

3 ways you can inspire trust in your brand among the online consumers

What is the one factor that differentiates brands with powerful online presence from all others?

You could say it is the product, or their customer service, the creativity of the online campaign, number of members and so on.

But, at the core of all online presence these brands,    without exception, is the fact that they enjoy the overwhelming digital trust of the consumer.

Overcoming Digital Distrust 

Online and digital media products and services have become an all-encompassing presence in our everyday lives. In spite of being easily accessible, the intangible nature of information and data security concerns often breeds a sense of mistrust in our minds.

This mistrust is about both reliability of the information we are presented and security of our personal data that we are sharing with online entities.

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How Girish Saansgiri’s Book Established His Thought Leadership in the Culinary Industry

Girish Saansgiri is a food-savvy veteran who has been pursuing his passion for cooking for a long time now. Having visited multiple countries all over the globe, he’s well versed in the diversities of food and culture. He enjoyed trying various cuisines in different parts of the world, but then, he saw a problem:

He found one aspect common in every country that he visited – unhealthy foods were always cheaper than their healthy alternatives, and this has caused health problems across the world.

“One thing I’ve found common almost everywhere I went is that convenience is a commodity and people preferred to buy their food than to cook for themselves. This led to a high consumption of junk and processed food, which eventually wrapped them up in a plethora of diseases”

This got Girish thinking. He realized that in this fast-paced world, most people don’t want to spend time cooking unless it becomes absolutely necessary. And this is not just a problem for a few, but there are millions of people in the same situation.

He decided to fix it.

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