Harness the power of speaking engagements for your book and your brand

Speaking engagements help the authors to build a promotional platform for their book and business simultaneously. They also provide an opening for creating an in-person impression on the various players in your industry.

As a publishing agency, we consider speaking engagements as a crucial component of both author promotion and brand building endeavors. We encourage and support our authors to find high profile speaking engagements and help them devise strategies to maximise their effectiveness.

Book Trailer – The future of digital promotion

At The Books Factory, we believe writing a brilliant book is only half the battle.

The true challenge for the majority of authors and publishers is to create right visibility for the book so that it reaches the right audience. Book trailer can help you to create visibility of your book.

In this regard, Book promotion strategies become the cornerstone of publishing a highly successful and bestselling book.

With digital advancements, the book promotion strategies have diversified and have thrived with the infusion of creative dynamism.The most natural meeting point of this viral digital promotion and Book promotion is the video trailer.

How Girish Saansgiri’s Book Established His Thought Leadership in the Culinary Industry

Girish Saansgiri is a food-savvy veteran who has been pursuing his passion for cooking for a long time now. Having visited multiple countries all over the globe, he’s well versed in the diversities of food and culture. He enjoyed trying various cuisines in different parts of the world, but then, he saw a problem:

He found one aspect common in every country that he visited – unhealthy foods were always cheaper than their healthy alternatives, and this has caused health problems across the world.

“One thing I’ve found common almost everywhere I went is that convenience is a commodity and people preferred to buy their food than to cook for themselves. This led to a high consumption of junk and processed food, which eventually wrapped them up in a plethora of diseases”

This got Girish thinking. He realized that in this fast-paced world, most people don’t want to spend time cooking unless it becomes absolutely necessary. And this is not just a problem for a few, but there are millions of people in the same situation.

He decided to fix it.

Can you become a successful author by publishing your book?

Can You make your book a success by self-publishing?

This is one question we often come across in our discussions as a self-publishing agency.

Of course, the answer is not in black and white. There are too many processes and variables involved to give a blanket answer.

 

But the one question we can answer confidently, out of our experience as one of the leading self-publishing innovators is this –

Can You make your book a success by self-publishing?

Our answer would be an emphatic YES. With the right team, strategy, and execution you can definitely reach your target audience and achieve your overreaching outcomes.

Why Self-Publish?

Initially, self-publishing was considered a niche option and usually referred to as vanity publishing. But, with the advent of digital innovations and professional management, this image has changed over the last decade.

Books – The biggest Content Marketing tool for all budding Entrepreneurs.

Forbes-

‘Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.’

The keyword here is “valuable.” There are thousands of types of contents used every single day by businesses all around the globe most of which goes to spam. But content marketing focuses on spreading valuable data so as to increase sales, ensure cost savings and acquire customers who are in need of your business and its services.

6 Simple Steps to Build Your Brand

Standing out from the crowd is far from a walk in the park. With a plethora of social media platforms where everyone is constantly bustling about their activities, opinions, and ideas, with real – time conversations and networking taking a back seat, it is grueling to make your presence count – to draw attention towards yourself and your work.

So, what’s the way out?

It is by building your Brand – your own Personal Brand!