How to Leverage your Book into a Business Empire – The Tim Ferriss Example

   Tim Ferriss is unique among self-help authors.

The biggest difference between him and the most run of the mill self-helpers is that His advice works. And this is a pleasant surprise for the majority of readers.

As a publishing agency, we come across someone whose life ‘4 Hour Workweek’ changed at least once a week. And we take inspiration from Tim’s timeless and highly transferable principles on a regular basis.

Of course, our inspirations don’t stop at his ‘life designs’ and ‘mini-retirements.’

We are amazed by the brand he has built around his book. We want authorpreneur to see and experience how powerful a book can be in positioning and influencing the purchase decisions of the consumers. More than anything else,  we want the entrepreneurs to see how a book can help them form deep connections with their audience if they take the care to offer solutions to their pain points.

In this light, Authority on Demand team has compiled the different ways in which Tim Ferriss leveraged his book ‘4 Hour Workweek’ for business diversification and high-impact brand building.

1.Books

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One of the major potentials of books is their ability to create the future audience for your books. In fact, your first book is like the promo for your subsequent books. This principle is leveraged to the max by Tim Ferris. He followed up the uber-successful ‘4 Hour work week’ with the following titles

  1. The 4 Hour spin-offs – The USP of life design principles of ‘4 Hour work week’ are that they highly transferable to all areas of life. Leveraging on this, Ferriss wrote, ‘4 Hour Body’ and “4-hour Chef’.
  2. Tools of titans – This book contains the tactics, routines, and habits of billionaires, icons, and world-class performers distilled from 10,000 plus pages of notes. These tips and tricks have personal significance for Tim Ferriss and this association makes the book more appealing to the loyal audience.
  3. A tribe of mentors – shares wisdom from more than 100 entrepreneurs, athletes, celebrities, and other top performers. Through short, action-packed profiles, Ferriss details their secrets for success, happiness, meaning, and more.

We don’t have to mention that Ferriss’s subsequent books have been bestsellers across several online retailers and bookstores.

2.Tim Ferriss Podcast

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Tim Ferris Podcast is the #1 business podcast on all of iTunes, and it is the first business/interview podcast to pass 100,000,000 downloads. Tim Ferriss is essential, the “Oprah of Audio.”

Two aspects set Ferriss’s podcast apart from all other business podcasts –

  1. Guest profile – Tim Ferriss brings in the who is who from across diverse fields to share their success with his audience. His notable guests include Arnold Schwarzenegger, Jamie Foxx, Edward Norton, Tony Robbins, Amanda Palmer, Vince Vaughn and Rick Rubin.
  2. The content – Tim Ferriss focuses on extracting the real-life tactics, tools, and routines that can be adapted by the listeners rather than just ideas and life stories. So, the listeners have real-life takeaways from the podcast.

As we can see, the profile created by his book, 4 Hour work week, continues to draw successful personalities to Tim Ferris. The popularity of his book and the resulting loyal listener base affords him the choice to go with a long-form content (his podcast is an hour long show !). He combines podcast with his other favorite tool, email to create a high impact brand for himself.

3.TV Shows

Tim Ferriss has two tv shows –

  1. Fearless – Fearless spotlights in-depth, long-form conversations between Ferriss and world-class performers, focusing on how they’ve overcome fears, made hard decisions and won at the highest levels imaginable.In this show, Tim Ferriss focuses on uncovering real-life strategies and tactics. His notable guests include David Blaine, Kyle Maynard, Michael Gervais, Stewart Copeland and Tom Morello.
  2. The Tim Ferriss Experiment – On this show, Tim Ferriss pushes himself to the breaking point, attempting to learn notoriously punishing skills—surfing, professional poker, Brazilian jiu-jitsu, parkour, languages, etc.—in just one week each. This show is Ferriss demonstrating the mental prowess needed to overcome discomfort and the need to keep learning new skills.

Both these shows are an essential expansion on the principles of 4 Hour work week. Once again the focus is on transferable tools and strategies that add tangible value to the lives of the audience.

Tim Ferriss’s remarkable ability to leverage the concepts and principles of his book into visual medium has made these shows both unique and successful.

4.Tim Ferriss – The Brand

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Tim Ferriss has become a trusted brand in himself over the last few years. His recommendations, whether books, blogs, tv shows or brands enjoy what is called ‘The Tim Ferriss Effect’ – viral interest, instant trust, and high conversion rates.

This is the result of three important features of ‘Tim Ferris’ Brand –

First and foremost, Tim Ferris has shared not just the spectacular success but also the worst failures of his life in his book. This makes him more relatable and connected with the everyday struggles of the readers. This association acts as the basis of trust.

Secondly, Tim gives advice that is tried and tested, and highly practical – across all his books, audio, and visual products. This further cements the trust.

Finally, he addresses the real-life pain points of the audience and offers solutions that can be adopted by the majority of the audience.

These principles can be inspirational to entrepreneurs not just when writing the book but when they are building their brand.

Conclusion

For all entrepreneurs, Tim Ferriss Story is both an example and inspiration in the power of a book to revolutionize their personal and business brands. 

So, what are you waiting for?
Become an Authorpreneur today and take strategic steps to maximize the reach and impact of your business. To know more, schedule a free 30-minute strategy call with Authority on Demand – Click Here.

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