Position. Position. Position.
As with real estate (location.location.location.) Positioning is the magic mantra that provides the ultimate guarantee for the success of your book.
Positioning is at the heart of building your personal brand and business brand through your book. It is the one factor that decides whether your book reaches your audience and ultimately achieves the desired outcomes.
So, what exactly is ‘position’ regarding your book?
‘Position’ is the place your book occupies in the mind of the consumer.
It is basically the total of value that the consumers associate with your writing, influencing their purchase and engagement decisions. Positioning is audience centric and built from the perspective of the prospective reader rather than the author.
Your book’s positioning strategy will decide who your audience is and what media and reviews are best to establish your book’s image in their minds.