Social Media Platforms: The Best Way to Promote Your Books

Do you have a book and plan to post it on social media? You are making the right choice!

Launching a book using social media makes it easy for your audience or the community to spread the word and let more people know about your book. This way, just by promoting the books on social media platforms alone is more than enough for you to find customers that you didn’t even know existed, or let your customers find YOU.

Using social media is one of the best ways to connect with fellow writers, experts, fans or customers, and industry professionals. This way, you can not only be led to having writing opportunities but also gain friends who give you mutual support.

However, in promoting your books, the general rule is that your social media feed should only contain about 20% to 30% promotional posts to prevent people from unfollowing you. 70% to 80% should be about everyday things like your rants, opinions, even writing struggles and achievements. This is to let people relate to you which is why they follow you.

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Harness the power of speaking engagements for your book and your brand

Speaking engagements help the authors to build a promotional platform for their book and business simultaneously. They also provide an opening for creating an in-person impression on the various players in your industry.

As a publishing agency, we consider speaking engagements as a crucial component of both author promotion and brand building endeavors. We encourage and support our authors to find high profile speaking engagements and help them devise strategies to maximise their effectiveness.

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Ways to Select the Perfect Book Title- good book titles that haven't been used

How to choose the perfect Book Title ?

First impressions matter – in life as well as in publishing.

Whether you like it or not, your book title is crucial in drawing the eyeballs and persuading them about the appeal of your book.

As a publishing agency, we are reminded on a daily basis how Titles can make or break a book. So, we wanted to give the authors an introduction to choosing a powerful book title and help them avoid the most common mistakes.

What is the Purpose of a Book Title?

A powerful book title fulfills 3 crucial functions –

  1. A good title communicates the essence of your book to the reader. It points the readers towards the specific outcomes or benefits they can achieve through your book.
  2. A powerful title creates an emotional connect with the reader – usually by creating an intense an instant desire for more information.
  3. An impactful title is unique and original so that your book stands out in the minds of the reader.

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Simple Steps to build a Brand

6 simple steps to build an Online Brand

Online or digital platforms are the great equalizers

They essentially put the small and large businesses on equal footing when it comes to access to consumers.For a majority of small businesses and entrepreneurs, having a compelling online brand creates opportunities and visibility that is impossible in real life without considerable investment of resources.

Benefits of building a powerful online Brand

Increasingly, entrepreneurs and businesses are realizing that branding is a crucial component of business success. Obviously, in the digital age, online branding forms the core of business communications.

In this regard, we want to draw your attention to following specific benefits of having a powerful online brand –

  1.       A well-defined online brand attracts the right section of customers. The whole purpose of branding is to ensure that your ideal clients should be able to relate to your company’s profile.
  2.       An established online brand creates valuable visibility within the industry – laying the foundation for complementary players to find you and associate with you.
  3.       A clearly defined online brand helps to associate yourself with a market niche and solidifies your position as the specialist of product or services.
  4.       A well-known online brand brings widespread recognition and prestige for your business establishing your position as an industry leader.
  5.       A powerful online brand that has high visibility exudes credibility and confidence to your consumers.
  6.       Your online brand can help you leverage the existing following and popularity to launch new products/services or position yourself as a higher value business.
  7.       Online brand popularity can often be translated into real-life situations to boost your brand awareness.

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