What is the one factor that differentiates brands with powerful online presence from all others?
You could say it is the product, or their customer service, the creativity of the online campaign, number of members and so on.
But, at the core of all online presence these brands, without exception, is the fact that they enjoy the overwhelming digital trust of the consumer.
Overcoming Digital Distrust
Online and digital media products and services have become an all-encompassing presence in our everyday lives. In spite of being easily accessible, the intangible nature of information and data security concerns often breeds a sense of mistrust in our minds.
This mistrust is about both reliability of the information we are presented and security of our personal data that we are sharing with online entities.