How to Leverage your Book into a Business Empire – The Tim Ferriss Example

   Tim Ferriss is unique among self-help authors.

The biggest difference between him and the most run of the mill self-helpers is that His advice works. And this is a pleasant surprise for the majority of readers.

As a publishing agency, we come across someone whose life ‘4 Hour Workweek’ changed at least once a week. And we take inspiration from Tim’s timeless and highly transferable principles on a regular basis.

Of course, our inspirations don’t stop at his ‘life designs’ and ‘mini-retirements.’

We are amazed by the brand he has built around his book. We want authorpreneur to see and experience how powerful a book can be in positioning and influencing the purchase decisions of the consumers. More than anything else,  we want the entrepreneurs to see how a book can help them form deep connections with their audience if they take the care to offer solutions to their pain points.

In this light, The Books Factory team has compiled the different ways in which Tim Ferriss leveraged his book ‘4 Hour Workweek’ for business diversification and high-impact brand building. (more…)