Creating a book is simple, Publishing a book is complicated.
Most of us can write a book – even get it printed. But publishing is a different animal – it involves design, publicity, marketing, research and even actual selling.
The complexity and the necessity of such operations have traditionally given publishers a lot of power over writing processes and creativity.
Not anymore! The publishing industry is undergoing a transformation – that too in favor of the writers.
Publishing a book is more accessible, cost-effective, professional and purpose-oriented than ever. As more and more players are taking the initiative to experiment with new formats of publishing and adventurous avenues for reader outreach, the face of publishing as we have known is changing.
Writers – conventional and unconventional, across diverse industries are taking advantage of the publishing revolution. (more…)