There are no bad ideas – only bad books.
As publishers, we firmly believe that ideas do not fail. Every story can be a success – provided it is told in an impactful manner and it reaches the right receptive audience.
Simple principle right?
Still, many authors end up with a substandard book or disappointment with the failure of the book to generate well-deserved attention.
We often find that many authors write with misguided expectations and are unprepared for the level of commitment a book demands.
This negatively affects both the quality of output and achievement of outcomes – in fact, it could have the opposite effect and damage an author’s credibility and standing