Social Media Platforms: The Best Way to Promote Your Books

Do you have a book and plan to post it on social media? You are making the right choice!

Launching a book using social media makes it easy for your audience or the community to spread the word and let more people know about your book. This way, just by promoting the books on social media platforms alone is more than enough for you to find customers that you didn’t even know existed, or let your customers find YOU.

Using social media is one of the best ways to connect with fellow writers, experts, fans or customers, and industry professionals. This way, you can not only be led to having writing opportunities but also gain friends who give you mutual support.

However, in promoting your books, the general rule is that your social media feed should only contain about 20% to 30% promotional posts to prevent people from unfollowing you. 70% to 80% should be about everyday things like your rants, opinions, even writing struggles and achievements. This is to let people relate to you which is why they follow you.

The importance of promotional services for a book

   Who are you going to sell your book if nobody knows it exists?

‘Discoverability’ – the ability of a book to draw and retain the attention of the consumer could be the difference between a successful and a failed book.

So, in order to ensure successful recognition, recall, and subsequent purchase, promoting your book to the right audience through right channels is crucial.

Many authors, mistakenly believe that writing a great book automatically translates into audience engagement and sales.

Many of them are often surprised to know that they will be spending a huge chunk of their time promoting their books. In fact, the most successful authors are more active marketers.

Writing your book is only half the battle – Telling your audience that your book exists and persuading them to buy it is what successfully completes the publishing process.

In the age of digital connectivity, the consumer is bombarded with choices from all directions. To ensure that your book stands apart from the competition and find the right audience is the litmus test for publishing.